Luxury brands Armani Exchange, House of CK and Cole Haan are set to open their first stores in India. As the appetite for luxury and premium brand swells in India, sources close to the development said the three brands are looking at brick-and-mortar presence soon. “These brands are likely to begin with Delhi NCR where the first outlet would come in DLF Mall of India, Noida,” the source said.
US brand Cole Haan, which was earlier owned by Nike, also plans to open its first-ever store in the country. Cole Haan specialises in casual and dress leather shoes, and is likely to start at `10,000.
“Luxury and premium brands are on an expansion spree. We have got 340-odd brands in DLF Mall for India,” said Pushpa Bector, executive vice-president, DLF Utilities. However, she neither confirmed nor denied about the presence of three new brands at the new mall.
Cole Haan is likely to be marketed by Arvind Lifestyle Brands, which is a Bangalore-based company, and markets over a dozen of fashion and lifestyle brands. Officials at Arvind, which also markets CK Jeans, did not reply to the texts and calls made by HT. Sources said the first store of Cole Haan is likely to be launched by June end.